Every day the world gets more digital. Interactive apps and screens have started to digital billboards and kiosks. While the business world has been a bit slower to adapt to these interactive methods of advertising, change is happening. Marketing departments are urgently trying to make up for lost time by embracing digital signage wherever they can. No more lack of interactivity– it is time to put the world at the consumers fingertips. The following shows a few ways to incorporate interactive digital signage into your marketing plans…

What Is Interactive Digital Signage Compared To Digital Signage?

Digital signage includes many different things from menu selections at restaurants to billboards on the side of the road and jumbotrons at sports games. But interactive digital signage takes basic digital signage to the next level and marketers in industries of all sorts have begun to embrace the perks of this advanced signage. The software that supports interactive digital signage allows the end user to interact directly with the screen in front of them — whether it be the customer trying to pay their tab, the waitress attempting to get her orders in, or the team working behind the scenes. Interactive digital signage allows you to do more than just look at a message– you are now able to respond. From a basic advertising form to an effective way to communicate with the person on the other end.

Where Can You See Interactive Digital Signage?

Interactive digital signage exists throughout the modern marketing landscape. Even if your business has yet to invest in interactive digital signage, you have most likely used a form of it in your life. Restaurants across the country have slowly started implementing tabletop kiosks for ordering and payment. Malls and museums have oversized screens you can interact with to see deals or learn more. Digital signage is all over. If you are wanting to turn standard advertising into something fun, interactive digital signage is a great way to do so. Not only can it be aesthetically pleasing but it also is a highly effective way to appeal to more people, especially those tech savy consumers. Many major airports have added interactive digital signage to allow travelers to stay informed. This is quite useful for the rushed flier that is looking for any information regarding their flight, gate changes, and estimated arrival and departure times.

Why Is Interactive Digital Signage Important In Today’s World?

Our world continues to move towards becoming more interactive and digital. As a business, you want to keep up with the trends to stay relevant. Incorporating interactivity is a more effective way to market your business, build brand awareness, and increase your sales. How can you add interactivity in your business marketing strategies? Design interactive scenarios for wayfinding kiosks in shopping malls, info boards in hotels, museums, zoos, aquariums, etc. POS displays in retail stores, tabletop self-service terminals in restaurants to share specials and allow customers to order and pay there. Meeting your customers where they are is a great way to relay your messages and bring more people through your doors.

Interactive digital signage is a much different and more effective way to market compared to traditional forms of advertising. When we encourage customers to engage with our marketing efforts, you can build brand awareness while getting feedback in real time. If you have yet to incorporate interactive digital signage, it is time. No matter what type of business you own, you can bet that your competitors have already started transforming their marketing approach to include interactive elements designed to gain the attention of consumers.

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